Our Mission

Many wonder why the Vedic and Vaishnava cultures especially stress protection of the cow. The philosophical reason is simple: The cow is considered one of our mothers, as she gives us her milk and thus nutures our health and well being. Just as no civilized person would injure or kill their mother, the Vedas teach that to take milk from the cow and then kill her is the same as killing one’s mother. Similarly, the bull is considered like the father because the bull traditionally helps in the tilling of the fields, and thus is to be respected. In ISKCON farms no cow, bull or calf is slaughtered. We look at innovative ways to work with the bull and engage their God-given strength in the service of others, under humane and loving conditions. Regardless of milk production, cows and bulls also produce dung and urine which is valuable as fertilizer, compost, some medicines, cleaning products and biogas fuel. In the ISKCON farms they are sheltered in barns (goshala), wherein they are fed with healthy stapple and are taken care of. We believe protecting cows is a most important component of protecting the earth. According to the ancient Vedic texts the cow is the representative of Mother Earth. And, when the cow and the bull are mistreated, Mother Earth withdraws her bounty.

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WHAT IS PURPOSE OF ISKCON?

When Prabhupada began the International Society for Krishna Consciousness (in New York City in 1966), he formulated a clear mission statement. 
Thus the 7 Purposes of ISKCON are as follows:

  1. To systematically propagate spiritual knowledge to society at large and to educate all people in the techniques of spiritual life in order to check the imbalance of values in life and to achieve real unity and peace in the world. 
  2.  To propagate a consciousness of Krishna (God), as it is revealed in the great scriptures of India, Bhagavad-gita and Srimad-Bhagavatam. 
  3.  To bring the members of the Society together with each other and nearer to Krishna, the prime entity, thus developing the idea within the members, and humanity at large, that each soul is part and parcel of the quality of Godhead (Krishna). 
  4.  To teach and encourage the sankirtana movement, congregational chanting of the holy name of God, as revealed in the teachings of Lord Sri Caitanya Mahaprabhu. 
  5.  To erect for the members and for society at large a holy place of transcendental pastimes dedicated to the personality of Krishna. 
  6.  To bring the members closer together for the purpose of teaching a simpler, natural way of life. 
  7.  With a view towards achieving the aforementioned purposes, to publish and distribute periodicals, magazines, books and other writing
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We are trying to give human society an opportunity for a life of happiness, good health, peace of mind and all good qualities through God Consciousness.

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What is the mission of human life?
The mission of human life is to end the miseries of material existence and attain a blissful life. We are constantly searching after happiness, but we often fail in our pursuit. We may get a glimpse of happiness, but it does not last forever. We do not want miseries, but we cannot avoid them. Scriptures inform us that we are spiritual beings, part and parcel of the Supreme Lord Sri Krishna, and by nature we are full of happiness – ānandamayo ‘bhyāsāt (vedānta-sūtra). Then, at is the mission of human life?
why do we suffer?
How do we rediscover the lost happiness and lead a blissful life? 
 Srila Prabhupada, our beloved spiritual master and the founder-acharya of the International Society for Krishna Consciousness (ISKCON) has blessed us with this opportunity for a happy and peaceful life.
We just have to practice the following principles:
  •  Chant the holy names, Hare Krishna maha-mantra every day
  •  Read the Srimad Bhagavatam, the spotless purana that glorifies the Supreme Lord Honor prasadam, 
  • the food sanctified by offering to the Supreme Lord 
  • Just by following the above three principles one can achieve real happiness in life. 
How does this work? 
First, let us understand the root cause of our problems that makes our life miserable. We are entrapped in this material world from time immemorial and the happiness we pursue here is temporary and illusory. In the pursuit of such happiness, we engage in various activities, pious and sinful, that binds us more and more in this material world. Our miseries are due to the sinful reactions and when we follow these three principles, all the material contaminations and sins are washed away; consequently, we are reestablished in our real constitutional position of unlimited bliss and happiness. Sri Chaitanya Mahaprabhu said: ceto-darpaṇa-mārjanam bhava-mahā-dāvāgni-nirvāpaṇaṁ: Chanting the holy names of the Lord cleanses the mirror of the heart and stops the miseries of the blazing fire of material existence. Srimad Bhagavatam says: naṣṭa-prāyeṣv abhadreṣu nityaṁ bhāgavata-sevayā:
All the inauspicious things in our heart are completely destroyed by reading Srimad Bhagavatam every day. The darkness of ignorance is dissipated and we become situated in the mode of goodness and develop all good qualities equivalent to that of the demigods. By honoring prasadam (food offered to the Lord) we do not incur further sinful reactions.
:Krishna says in the Bhagavad-gita (3.13): yajña-śiṣṭāśinaḥ santo mucyante sarva-kilbiṣaiḥ: devotees who eat food offered first in sacrifice (as an offering to the Lord) are released from all kinds of sins.
  • Thus, by following these three simple, but effective principles given by Srila Prabhupada, 
  • we can achieve a life of happiness, 
  • good health, peace of mind, and all good qualities.